CMO Connect.
Test · Learn · Personalize · Grow
For VPs of Growth, Product and CRO leads: the tooling to automate experimentation already exists and is proven. Most teams are still running it by hand.
Prove what moves the number before you ship it everywhere.
A closed-door conversation for growth and experimentation leaders on what agentic testing automates, and what still needs a human judgement call.
VWO launched Evi, an agentic AI engine automating the full A/B testing workflow, with early adopters reporting a 73% reduction in campaign setup time. The tension is that most teams still run experimentation manually while proven automation sits on the shelf.
The SmartStats Bayesian engine reports real-time probability-to-win rather than making teams wait for a fixed sample size to declare significance, which changes how quickly a call can responsibly be made.
What we'll be exploring.
Talking points on the table include, but are not limited to:
What agentic testing actually automates
Where the 73% setup-time reduction comes from, and which parts of the workflow still need a human.
Probability-to-win versus significance
How Bayesian reporting changes the moment a team is allowed to make the call.
The move to Wingify
What the AB Tasty merger and unified brand mean for roadmap and for existing programmes.
Proving impact before full rollout
Building an experimentation culture that tests before it ships, rather than shipping and hoping.
APAC Series. Six cities.
Fifteen years ago, I co-founded VWO with a simple conviction: data, not guesswork, should shape the digital world.
Paras Chopra, Founder & Chairman, VWO
Brought to you by VWO and Innovatus Media.
VWO is an AI-led digital experience optimization platform used by 40,000+ organizations worldwide to run A/B tests, personalize experiences, and turn user behavior into measurable business outcomes.
Your session host
Each city session is chaired by an Innovatus Media host alongside a VWO speaker local to the region.
Host name to be confirmed per city.
Save your seat for CMO Connect.
This is an invite-only executive roundtable. Register your interest and we'll confirm your city, venue, and date as they're locked in.